Core Purpose & Strategy
To offer leading medical products and solutions that help the urology healthcare community provide the best care for patients.
To become the “go-to” supplier of unique medical products and solutions for the urology community in Canada.
We will do this by building a portfolio of highly effective and complementary products; using our proven capabilities in the areas of patient support, reimbursement, sales and marketing.
Fundamental to our business is forming strategic alliances with pharmaceutical and medical device companies that look to gain a strong position in Canada’s healthcare market with their unique, urology-focused products.